Pisco Surfing the Web

There’s no doubt about it—it's not easy to find someone today who doesn’t have an email account. As time goes by, it will be even more difficult to find someone who doesn’t participate

in the social networks that the web 2.0 offers. The amount of information available is infinite, and because of this, anyone looking for information, no matter how insignificant, will find it using the search engines the internet offers.

Now, it is not the information itself that is valued, but rather the audience that this information captures. The more audience, the better, which implies that each day our borders are disappearing. Today, more and more people are communicating and receiving information according to their preferences, needs, and interests. As Alvin Toffler states in his book The Third Wave, the media has transformed into mass media. Now, one can interact with many people from many countries with different customs, languages, races, education, social classes, ages, etc.

This is also noted in the blog “Nights of Pisco Tasting,” an initiative created by the Peruvian Association of  Tasters (ASPERCAT), whose members are a group of alumni from the Specialist and Pisco Taster degree program at the Institution of Wine and Pisco (IDVIP), within the University of San Martin de Porres. In the blog “Nights of Pisco Tasting,” we use the internet to spread the results of the specialists’ tasting sessions, where different piscos available in the market are evaluated. The purpose of the blog is to provide information for both consumers and producers. The blog guides consumers and helps them make good choices when purchasing Pisco. For the producers, the blog serves to show how their Pisco is evaluated, which, if necessary, will help them identify how to improve their product.

Thus, we apply various tools that the internet offers: the “flag counter,” which tells us how many visits we have and from which countries; the “fine tunes,” which offers us music to enjoy while reading; and the “feed burner,” which allows subscribers to receive the tasting results directly in their inbox. Google Translator translates the articles into the readers’ native language. The most important thing is that all of these interactive applications are free.

Until next time!

By Livio Pastorino Wagner
Sommelier, Specialist, and Pisco Taster
Registration: CRDO-PISCO 2020 RCO-034-2011
@elmagozurdo https://liviopastorino.com   

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